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All Forty, Inc. is dedicated to revitalizing and supporting Black businesses, fostering an ecosystem that promotes innovation and accessibility within the Black community and beyond. The project aims to create an engaging platform that makes supporting Black-owned businesses a fun and rewarding .
Currently, there's a lack of direct support channels for the Black community's businesses. The project seeks to address this by providing a platform that empowers Black businesses to connect with their customers while promoting economic growth and sustainability.
Currently, there's a lack of direct support channels for the Black community's businesses. The project seeks to address this by providing a platform that empowers Black businesses to connect with their customers while promoting economic growth and sustainability.
Challenge:
The tracking orders feature posed a significant challenge as customers often felt disconnected from the progress of their orders, leading to frustration and uncertainty.
Solution:
To address this challenge, we designed a comprehensive tracking system that provides customers with real-time updates on their orders, offering detailed insights into each step of the supply chain journey.
As the UI/UX Designer within a dynamic team of six, my primary responsibility was to lead the UI design efforts, generate insights, and prioritize features for the product's initial release.
Our user flow was meticulously crafted to ensure seamless navigation and a delightful user experience, guiding customers effortlessly through the application's features and functionalities.
The high-fidelity designs were meticulously crafted to reflect the brand's identity while prioritizing usability and visual appeal. Each element was thoughtfully designed to enhance the user experience and promote engagement.
In addition to the tracking orders feature, I designed a range of other screens designed to enhance the overall user experience and meet the diverse needs of both businesses and customers
We conducted thorough evaluation and testing sessions to gather feedback from users and iterate on the design accordingly. Insights from these sessions were invaluable in refining the user experience and addressing any usability issues.
The launch of the All Forty, Inc. platform resulted in a significant impact on the Black business community, fostering greater visibility, engagement, and support. Key metrics such as user engagement, retention rates, and customer satisfaction scores demonstrated the success of the project in achieving its objectives.
Working on this project with a talented team of six was a transformative experience. Collaborating with fellow designers provided valuable insights and perspectives, enriching my own design process and fostering professional growth. I am proud to have contributed to a project that empowers Black-owned businesses and promotes economic empowerment within the community.
Looking ahead, we envision further enhancements and features to continue advancing the platform's capabilities and expanding its reach. Future iterations will focus on scalability, personalization, and community-building initiatives to foster long-term growth and sustainability.
